Who reads PROFINEWS? How often and how intensively is PROFINEWS read? What importance do our readers attach to PROFINEWS in their professional work?
Our on-line survey on PROFINEWS, undertaken in April 2006, helped us find answers to these questions.
The results were very positive and PROFINEWS passed the test
The response rate of 2% was excellent, and the feedback gave very favorable results.
PROFINEWS is read intensively and on a regular basis - with the readers being mainly end-users (25%), system integrators (22%) or manufacturers (35%). Half of the respondents read almost every issue, 75% read more than half of all issues.
Of particular interest was that 70% of the respondents describe PROFINEWS as 'important' or 'very important' to their professional work.
'Product News' and 'Case Studies' were judged as the most interesting items - an important fact for PI members who can present their PROFIBUS and PROFINET products free of charge here in PROFINEWS.
We thank all those readers who responded. The conclusions will allow us to enhance PROFINEWS to make it even more relevant to readers' daily lives. For example, in this issue you will find a new item called 'Questions Answered', (see below, or page 2 in the pdf-version). Case Studies, a regular feature, can be found below (or on Page 4 in the pdf-version).
The picture shows the interest levels in technical information topics (%)
PROFINEWS: THE OFFICIAL INTERNATIONAL NEWSLETTER OF PI
PROFINEWS, the official newsletter of PI, is published 6 times each year. The international version is sent out to more than 14,000 <subscribers all over the world, and supplemented by local versions in Brazil, China, USA and other countries. An online html-version and a downloadable pdf-version are available on PI's website www.profibus.com and www.profinet.com
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